Team Fordzilla is Ford’s first-ever Esports team, building on its real-world racing heritage by competing at the highest level on the virtual racing stage.
Launched at Gamescom 2019, team Fordzilla was originally made up of five market teams: Germany, Spain, Italy, France and UK. Top players were recruited from across Europe at various key gaming events, with the Team Captains leading the process.
Following an incredibly successful first couple of years, it is important to continue the journey and keep positive momentum. As such, going into 2022 Team Fordzilla have restructured the team to put a real focus on their core platform, in order to enable further growth and development, whilst still keeping their close relationships with the local markets.
Ford is continually exploring digital and real-world synergies and believes gaming could help shape how we all get about in the future, for business or pleasure, as passengers and drivers.
It was this exploration of the real and virtual crossover that inspired the Team Fordzilla P1 project, the no-holds-barred virtual race car that has been designed in collaboration between Ford Designers and the gaming community.