Initial Games

Rock Band 4

Initial Incentives have created lots of different items for Mad Catz over the years ranging from bespoke bags to lanyards. For the release of Rock Band 4 they gave us a brief to provide new ideas to help compliment the new game. A wide variety of ideas were put forward from plectrums to slash hats! After much consideration, t-shirts, polo shirts, slash hats and stickers were given the green light for upcoming events. Intial then had 4 days to produce and distribute the items across 5 European countries. Did they do it, you ask? Of course we did!!