Initial Games

Sony Computer entertainment

Sony Entertainment launched the Playstation console in 1995. 20 years on following the huge success of this console Initial Incentives were tasked with producing custom branded hoodies for their launch parties. Our specialist bespoke merchandise team developed a unique custom hoodie to aid in further enhancing the Playstation legacy. With our innovative and extensive knowledge of fashion trends, materials and branding options Initial set out to create and deliver a garment to be the envy of their competitors. Initial manages the whole process from beginning to end, from the creation of design, sourcing and distribution of branded merchandise ensuring our clients retain control of one of their most valuable assets; their brand identity.