Bethesda tasked Initial Incentives to produce and deliver the official promo t-shirts for one of the most iconic video games being launched in 2015 - Fallout 4!!
A brief was sent and a budget was set. The brief included 2 designs, 111 and Vault Boy. These t-shirts not only needed to be printed with the artwork but also the fabric of the t-shirt required pantone matching. Not a straight forward job of using stock t-shirts. Due to our extensive network of factories and contacts worldwide, we were able to create both t-shirt designs that met all requirements set by the client including a delivery date that was imperative and must not be missed.
To achieve the end result and meet all deadlines, a schedule was raised between ourselves, the client and the factory so that everyone was singing off the same hymn sheet. The final ingredient and the most important for this project to flourish was teamwork!!